Welcome back to The Mine, an iGEMS podcast, where we continue to explore the evolving motion picture landscape.
Today, we interview movie research industry guru and author Kevin Goetz. He shares his backstory in the film business, from launching Screen Engine ASI to writing his first book, Audience-ology: How Moviegoers Shape the Films We Love. Show highlights include:
Introduction of Screen Engine ASI, as a movie research firm.
Examples of movie testing and surveys.
Highlights from his new book Audience-ology.
The importance of film producers knowing their target audience.
Inside tips for independent filmmakers on testing their movies.
Kevin Goetz Shares His Audience-ology